MASTERCLASS CONTENT

 

LETS BEGIN BY LOOKING AT WHAT CREATIVITY IS.

Creativity is defined as: 'The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations etc.; originality, progressiveness or imagination.'

We can expand this definition.

CREATIVITY IS...

  • Exploring new and different perspectives
  • Embracing uncertainty through experimentation.
  • Encouraging wild ideas.
  • Affording inventiveness through imagination.
  • Balancing structure with freedom.
  • The ability to make new ideas tangible and real.

 

IN YOUR FIRST MASTERCLASS YOU WILL...

1. DISCOVER YOUR CREATIVE ARCHETYPE

Recognising your creative archetype to understand unhelpful, ritualised ways of solving problems. 

  • We get stuck in patterns and rituals of how we go about solving problems. It limits our ability to come up with different ideas to long standing or immediate challenges.
  • Recognising your creativity archetype and exploring how to engage with others, is a key step to better understanding how you might expand your problem solving capability.

2. Take part in applied art exercises as a jump off point for strategic and deep discussions about your business.

Expanding your creative potential by applying the ideas, principles and practices of visual artists to embrace new ways of thinking.

  • We can learn from artists and the ways in which they innovate and shape their practices, embracing imagination, irrational thinking and intuition. 
  • By experimenting and exploring these ideas through collaborative visual activities, we can expose ourselves to better ways of thinking and problem solving.
  • This will include drawing from life to understand representation in all it's myriad forms, collaborative play as a way of integrating your creative archetype and group painting as a non-verbal communication method, using active participation to understand individual and universal themes and communication styles at a deeper level.
  • Each exercise will be accompanied by feedback gathering exercises, so that the learning is made tangible

3. ESTABLISH NEW RITUALS AT WORK

Take it back into your business and establish new individual and collaborative rituals to transform how you work.

·              Together we can identify new ways of working that will accelerate your collective creativity in the workplace, expanding your capabilities to identify solutions to problems, come up with new and innovative ideas and enhancing your communication and collaboration with both colleagues and clients. 

·              Some results from these sessions include:

·              Greater Motivation and visionary  thinking

·              Understand of the individual creative blueprint and how to capitalise on this

·              Greater leadership capability from your own creative blueprint and strategy

·              Creating, Collaborate and Communicating in ways that better serve your clients and your organisation

 

THE CREATIVITY MYTH

We have been indoctrinated with the myth that only certain, special people, using the intuitive and imaginative right hand side of their brain, can be creative, whilst the rest of us predominantly use the logical, analytical and practical left hand side of our brain. The reality is that the creative process uses whole brain thinking, rather than a single brain region. The 'entire creative process -from preparation to incubation, to illumination to verification - consists of many interacting cognitive processes (both conscious and unconscious) and emotions. Depending on the stage of the creative process...different brain regions are recruited to handle the task.'*4 ' We use right brain thinking in the imagination, inspiration, synchronistic information gathering and ideation stages and left brain thinking in the implementation phases of the creative process. Creativity is a disciplined process that requires skill, knowledge and control.' *5 But it is a skill that can be learnt and, given the right circumstances, anyone can be creative.